Tony's Chocolonely Dark Chocolate 70%

Tony's Chocolonely is a Dutch confectionery brand founded in 2005 by investigative journalist Teun van de Keuken. The brand was established with the social mission of making the chocolate industry 100% slave-free, following the founder's discovery of widespread illegal child labor and modern slavery on cocoa farms in West Africa. The distinctive blue wrapper shown here represents their 70% dark chocolate bar, which features unevenly sized pieces to symbolize the inequality in the chocolate industry.

While the brand originated in the Netherlands, its chocolate bars are primarily manufactured in Belgium by the company Alprorose and Barry Callebaut due to the specific technical requirements for their chunky bars. The brand is currently majority-owned by an investment group including Verlinvest and JamJar, though the company maintains its ethical mission through a 'Mission Lock' legal structure to ensure its social goals remain protected regardless of ownership changes.