Marcel's Green Soap All Purpose Cleaner Orange & Jasmine

Marcel's Green Soap is a prominent Dutch brand founded in 2016 by Marcel Belt, inspired by a desire to create eco-friendly cleaning solutions that are both effective and sustainably packaged. The brand is well-known for its commitment to using 100% plant-derived soaps, being 100% vegan, and utilizing 100% recycled plastic bottles.

Manufacturing primarily takes place within the Netherlands, ensuring a lower carbon footprint for its core European market. In recent years, the brand has seen significant expansion; while it started as an independent startup (The Green Soap Company), it was acquired by the Dutch consumer goods investment firm, United Food & Beverage Group (UFBG). Currently, the brand remains under the ultimate ownership of UFBG, which focuses on scaling sustainable and high-quality food and household brands globally from its headquarters in the Netherlands.