Rituals car perfume

The product shown is a Rituals car perfume, a luxury air freshener designed to be clipped onto car air vents. Rituals is a prominent Dutch brand founded in 2000 by Raymond Cloosterman, who aimed to transform everyday routines into more meaningful moments through high-quality scents and cosmetics.

While the brand's heart remains in Amsterdam, Netherlands, manufacturing for their diverse product range occurs across multiple countries, including the Netherlands and other parts of Europe, to maintain high production standards and meet global demand. Rituals Cosmetics remains an independent company with a strong focus on sustainability and artisanal quality.

As of the mid-2020s, the company continues to be headquartered in Amsterdam, operating under the ultimate ownership of its founding entity, Rituals Cosmetics Holding B.V., sustaining its position as a leading global lifestyle brand in the wellness and home fragrance sector.