Made O'Meter
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Alpro is a pioneering brand in the plant-based food sector, originally founded in Belgium in 1980. This specific product, a plant-based soy dessert with apple strudel flavor, is part of their extensive range of dairy-free alternatives designed to cater to vegan and health-conscious consumers. The brand is known for utilizing high-quality soy, oats, and almonds as bases for their yogurts, milks, and desserts.
Historically, Alpro was established by the Vandemoortele Group. In 2009, it was acquired by WhiteWave Foods, an American company. The brand reached its current peak of global distribution and scale following the 2017 merger between WhiteWave and the French multinational Danone. Today, Alpro is a core brand under Danone's plant-based division, reflecting a global shift toward sustainable and flexitarian dietary habits. While founded in Belgium, production is spread across several European plants to meet demand in the many international markets where it is a household name.
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