Lavazza Qualità Oro coffee capsules

Lavazza Qualità Oro is a premium coffee brand under the Luigi Lavazza S.p.A. umbrella. Originally founded in Turin, Italy, in 1895 by Luigi Lavazza, the brand is renowned for pioneering the concept of coffee blending. The Qualità Oro line specifically is famous for its 100% Arabica composition and floral, fruity notes.

The product is manufactured in Italy, where Lavazza maintains its primary industrial hubs. Despite being a global household name, the company remains a private family business, owned by the fourth generation of the Lavazza family. The brand has expanded significantly through acquisitions, but its core production values and identity remain deeply rooted in Italian espresso culture.