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Discover where a brand or product originates

Spar Stroopwafels

ownerSPAR Österreichische Warenhandels-AG (Österreich)
originÖsterreich
manufacturedNetherlands

Spar Stroopwafels are a classic confectionery item consisting of thin waffle layers with a caramel syrup filling. The product shown features Croatian labeling for the regional market, distributed through Spar Croatia.

The brand originated in the Netherlands, where the first Spar store was opened in 1932. As a private label product, it is manufactured in the Netherlands to maintain the traditional Dutch quality and authentic recipe. The brand operates under a voluntary cooperative model involving independent wholesalers and retailers.

Today, the brand is managed globally by SPAR International, which oversees the brand's presence in dozens of countries. While local operations like Spar Hrvatska (Croatia) handle regional distribution, the ultimate governing body remains headquartered in Amsterdam.

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