Made O'Meter
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Valfrutta is a prominent Italian cooperative brand specializing in processed vegetables and fruits. The product shown is a package of Borlotti beans, likely prepared in a sauce as indicated by the nutritional and ingredient text in Italian, Croatian, and Slovenian. The barcode prefix '801' confirms its Italian origin. Valfrutta products are known for their 'farm-to-fork' approach, utilizing produce grown by thousands of associated farmers across Italy.
The brand is a flagship of Conserve Italia, one of Europe's leading agrifood cooperatives. While primarily focused on the Italian market, the brand has a significant presence across Europe, particularly in the Mediterranean and Balkan regions. Manufacturing is concentrated in Italy, specifically in the Emilia-Romagna and surrounding regions where the cooperative's processing facilities are located. Ownership remains tied to the cooperative structure, ensuring that the brand is controlled by the primary producers themselves.
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