Kruidvat Private Label Products

Kruidvat is one of the most prominent drugstore chains in the Benelux region, known for its extensive range of private label products. Founded in the Netherlands, the brand initially gained popularity by offering high-quality health and beauty essentials at affordable prices. While the company began as a local Dutch enterprise, its reach has expanded significantly through strategic acquisitions.

Most Kruidvat-branded products are manufactured in multiple countries across Europe and Asia to maintain competitive pricing and supply chain efficiency. The manufacturing location typically varies depending on the specific product category, with cosmetics often produced in Western Europe and various accessories sourced globally.

Today, Kruidvat is part of the global retail powerhouse A.S. Watson Group, which is headquartered in Hong Kong. This ownership connects Kruidvat to a vast international network of health and beauty retailers, while the brand maintains its headquarters in Renswoude, the Netherlands, to manage its core European operations and local distribution.