Pure Via Stevia Sweetener

Pure Via is a globally recognized brand of natural-origin, low-calorie sweeteners, primarily known for utilizing stevia leaf extracts. The brand was originally co-developed through a strategic partnership between PepsiCo and the Whole Earth Sweetener Company to offer a plant-based alternative to traditional sugar and synthetic sweeteners.

Today, the brand is part of the portfolio of Whole Earth Brands, Inc. (and its parent Merisant), a company headquartered in the United States and specialized in lifestyle branding for the health-conscious consumer. While the brand has its roots in American corporate innovation, its manufacturing processes are distributed globally. Production typically occurs in various facilities across North America and Europe to efficiently serve local markets and maintain its presence as a leading choice in the zero-calorie sweetener category.