Pure Via Stevia Sweetener

Pure Via is a globally recognized brand specializing in plant-based, non-GMO sweeteners, primarily derived from the stevia leaf. The brand was co-developed and launched through a strategic partnership between Whole Earth Brands and PepsiCo to provide a natural zero-calorie alternative to sugar.

Today, the brand is owned by Whole Earth Brands, Inc., a global food company headquartered in Chicago, USA. While the product is distributed and sold extensively across Europe and North America, its manufacturing takes place in multiple locations to serve regional markets efficiently. The brand focuses on the clean-label trend, positioning itself as a vegan-friendly and sustainable choice for health-conscious consumers and those managing sugar intake.