Smart Prosciutto Cotto di Alta Qualità

SMART is the value-focused private label brand of Esselunga, one of Italy's leading supermarket chains. The brand was designed to provide essential products at an accessible price point without compromising on Italian food safety standards.

This specific product, Prosciutto Cotto di Alta Qualità, is manufactured in Italy by specialized deli meat producers under contract for Esselunga. The production follows specific Italian regulations for 'Alta Qualità' (High Quality) ham, which dictates specific moisture content and meat processing standards.

The ultimate owner of the brand is Esselunga S.p.A., a historic Italian company founded by Bernardo Caprotti. It remains one of the few major retailers in the Italian market that has retained entirely Italian ownership and headquarters.