Fragrance Foodstuffs (Xiang Wei) Bak Kwa

Fragrance Foodstuffs, popularly known in Chinese as 'Xiang Wei', is a renowned Singaporean heritage brand specializing in Bak Kwa (barbequed meat) and other traditional Chinese snacks. Since its establishment in 1969, the brand has grown from a single stall in Geylang to a major household name with a significant presence across Singapore and international markets.

The product is primarily manufactured in Singapore, where the company maintains a modern production facility to ensure the quality and authenticity of its signature charcoal-grilled meats. The brand is celebrated for its traditional recipes that utilize a blend of precious Chinese herbs and spices, a secret formula passed down through the Tan family.

Today, Fragrance remains a family-owned business, representing one of the pillar brands in Singapore's traditional food heritage sector. It continues to be managed by the descendants of the founders, focusing on both traditional retail and modern export markets to provide authentic Singaporean snacks globally.