Chocomel beanie

The Chocomel beanie is a branded merchandise item associated with the famous Dutch chocolate milk brand. Famous for its bright yellow and brown color scheme that matches the brand's packaging, these beanies are often released as promotional items or part of seasonal marketing campaigns in Western Europe.

Chocomel was originally created by the Nutricia company in the Netherlands in 1932. As the brand grew to become a household name within the Benelux region, it was eventually acquired by the Dutch dairy cooperative FrieslandCampina. While the chocolate milk itself is primarily produced in the Netherlands and Belgium, promotional textile items like these beanies are typically manufactured in China to FrieslandCampina's specifications.

Today, Chocomel is owned by Royal FrieslandCampina N.V., one of the largest dairy cooperatives in the world. The company is headquartered in Amersfoort, Netherlands, and remains under the ownership of thousands of member dairy farmers across Europe.