Gwoon 100% pindakaas met stukjes pinda

Gwoon is a Dutch private-label brand that was born from an extensive collaboration between several retail organizations. It was launched in 2016 to replace the 'Markant' brand and unify the private label offering for many independent supermarket chains in the Netherlands. The product shown is a natural peanut butter made with 100% peanuts, emphasizing a lack of added oils or sugars.

The brand is specifically designed for Superunie, a massive Dutch purchasing cooperative representing dozens of independent retail brands. Production typically occurs within the Netherlands, utilizing specialized contract manufacturers that produce high-quality nut butters to meet the cooperative's specifications. Ownership remains within CIV Superunie B.A., ensuring that the brand supports local independent grocers across the country.