MAX Burgers reusable cup

MAX Burgers (MAX Burgers AB) is a prominent Swedish fast-food chain, founded in Gällivare, Sweden, in 1968 by Curt Bergfors and Britta Fredriksson. It is widely recognized as one of the oldest and most established domestic burger chains in Sweden, often competing directly with international giants like McDonald's.

The reusable cup shown in the image represents the company's commitment to sustainability and corporate social responsibility. MAX has built a brand identity around being the first restaurant chain in the world to introduce climate labeling on its products and to become climate-positive. These reusable plastic cups are designed to reduce single-use waste within their restaurant network across Sweden, Norway, Denmark, Poland, and Egypt.

The brand remains a family-owned enterprise, with the Bergfors family maintaining ultimate ownership through their holding company. While the production of these specific plastic items often involves global supply chains, the design and brand direction are rooted firmly in Luleå, Sweden.