Everyday Magere yoghurt (Fat-free Yogurt)

Everyday is a private label brand developed by the Belgian retail giant Colruyt Group. It was designed to provide consumers with essential everyday products at the lowest possible price point. While the brand is fundamentally Belgian in its origin and management, its products are sourced from various European manufacturers to optimize costs and ensure supply.

In the case of this specific fat-free yogurt, production is often traced back to manufacturing facilities in France (specifically Jouy), which is a common hub for European dairy processing. The brand remains under the complete ownership of the Colruyt Group, which manages its distribution across its diverse retail networks, including Colruyt supermarkets, OKay, and Spar. This ownership ensures that the product meets specific quality-price ratios tailored for the Benelux market.