Made O'Meter
Discover where a brand or product originates
Witte Reus is a prominent Dutch laundry detergent brand known for its slogan 'Wast een berg, kost een beetje' (washes a mountain, costs a little). The brand has its roots in the Netherlands and was originally developed as a value-driven cleaning solution for families. It provides a range of laundry products from gels and powders to modern multi-chamber capsules like the Power Caps shown here.
Today, Witte Reus is part of the extensive household care portfolio of Henkel, a German multinational chemical and consumer goods giant. While the brand remains focused on the Benelux market, its manufacturing typically occurs in Henkel's large-scale production facilities across Europe, most notably in Poland and Germany. The brand's parent company, Henkel AG & Co. KGaA, is headquartered in Düsseldorf and operates globally as a leader in industrial and consumer technologies.
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