Maribel Woudhoning

Maribel Woudhoning (Forest Honey) is a private-label product specifically developed for Lidl. Unlike blossom honey, forest honey (also known as honeydew honey) is produced by bees collecting secretions from insects on trees rather than nectar from flowers, resulting in a dark, spicy, and aromatic profile.

As a private label for the German discount giant Lidl, the brand Maribel is intrinsically linked to Lidl's supply chain. While the brand itself is managed from Germany, the honey is typically sourced from a blend of European and non-European regions, reflecting the "Multiple countries" origin commonly found on honey packaging to ensure consistent supply and taste profiles. Lidl oversees the entire production and quality assurance cycle for Maribel products, distributing them across their vast network of European stores.