Tresemme Volume Mousse

Lynx, known as Axe in most regions outside the UK, Ireland, and Australia, is a classic brand specialized in male grooming products. The specific product shown is Lynx Africa, which is the brand's most iconic fragrance, first launched in 1995. While the brand originated as a French creation, it has become a global staple in the personal care aisle, available in aerosol sprays, roll-ons, and shower gels.

The manufacturing of Lynx products occurs in various locations globally to serve local markets; however, a significant portion of the production for the European and British markets takes place in factories located in the United Kingdom and across mainland Europe. This decentralized manufacturing approach helps the brand maintain its position as a market leader by ensuring efficient distribution.

Lynx is a brand owned by Unilever, one of the world's largest consumer goods companies. Originally developed by Fabergé, which was later acquired by Unilever, the brand has remained under the British-Dutch multinational's umbrella for decades. Today, Unilever continues to manage the brand's global identity from its headquarters in London, maintaining its status as a household name in male hygiene.

Alternative products:

• European alternatives to Lynx Africa Body Spray