Way To Go! Milk Chocolate

Way To Go! is a signature Fairtrade chocolate brand developed by the supermarket giant Lidl. It was launched as a private label initiative to champion 100% traceable cocoa and provide additional financial support beyond Fairtrade standards to cocoa farmers in Ghana. This specific product is manufactured primarily in Germany within Lidl's own production facilities, such as the Schwarz Produktion sites, though the raw cocoa is sourced directly from the Kuapa Kokoo cooperative in Ghana. The brand is owned and distributed exclusively by Lidl, which is part of the world-renowned Schwarz Group. Over the years, the brand has been expanded across various European markets as a flagship example of sustainable private-label retail.