Liu Jo crossbody bag

Liu Jo is an Italian fashion brand founded in 1995 by brothers Marco and Vannis Marchi in Carpi, Italy. The brand began as a small textile business and has since grown into a global fashion label, synonymous with Italian style and contemporary glamour. While it is most famous for its 'Bottom Up' jeans, the brand has a significant presence in the luxury accessory market, producing a wide range of handbags, shoes, and jewelry.

Today, Liu Jo remains under the ultimate ownership of its founders through the parent company Liu Jo S.p.A. The brand's products, including its popular crossbody bags made from high-quality fabrics or synthetic leather, are designed in Italy. However, manufacturing is outsourced to various locations globally, primarily in China, Vietnam, and Italy, to support its international retail network. The brand maintains a strong presence in high-end boutiques and department stores across Europe and Asia.