Helaes Pindakaas

Helaes Pindakaas is a private-label peanut butter brand specifically developed for and sold by the international discount retailer Aldi. The product is primarily marketed in the Dutch market, reflecting the local preference for 'Pindakaas'.

Behind the brand is Aldi Nord, one of the two main branches of the German discount supermarket giant founded by the Albrecht family. As a private label, the exact manufacturing facility can vary; however, it is typically produced by large-scale Dutch or European food processing contractors that specialize in nut-based spreads for supermarket chains. The brand represents Aldi's strategy of offering high-quality essentials at lower price points compared to international household brands.