Lilt soft drink

Lilt is a well-known fruit-flavored soft drink that gained fame for its 'totally tropical' pineapple and grapefruit flavor profile. Originally launched in 1975, the brand became a cultural staple in the United Kingdom and Ireland, supported by iconic advertising campaigns that emphasized its Caribbean-inspired taste. The drink was specifically formulated to appeal to consumers looking for a refreshing, exotic alternative to traditional colas and lemon-lime sodas.

Over the decades, Lilt was manufactured in various locations across Europe to serve its primary markets. In a significant branding shift in early 2023, the owner decided to transition the product under the global Fanta umbrella. Throughout most regions, the classic Lilt recipe is now sold as 'Fanta Pineapple & Grapefruit,' marking the end of the standalone Lilt brand name while preserving the original taste and manufacturing processes.

The brand has been under the ownership of The Coca-Cola Company for the entirety of its modern history. As one of the world's largest beverage corporations, Coca-Cola manages the production, distribution, and marketing of the drink through its extensive network of regional bottling partners, such as Coca-Cola Europacific Partners in the UK. This ownership ensures that while the name on the can has changed in many markets, the sourcing and corporate oversight remain headquartered in the United States.