The Flower Farm spreadable margarine

The Flower Farm is a Dutch brand established with a core mission to eliminate the use of palm oil in consumer products to protect tropical rainforests. Founded by Marcel van Wing, the brand launched its flagship spreadable margarine as a direct alternative to traditional spreads that rely on palm oil. By using shea butter from the nuts of the Karité tree, the brand offers a sustainable alternative that prevents deforestation.

The products are primarily manufactured in the Netherlands, maintaining a local footprint for their main market in the Benelux region. Despite being a relatively young and disruptive brand, it has gained significant traction in European supermarkets. The company remains an independent entity under its original mission-driven founders, continuing to expand its product line into plant-based chocolate and other categories while advocating for 'Flower Power' over palm oil.