REACH Dentotape dental tape

REACH Dentotape is a prominent brand in the oral hygiene sector, recognized specifically for its 'tape' format which is wider than traditional floss. The REACH brand was originally innovated by Johnson & Johnson, a giant in the consumer health industry, to improve dental care accessibility and effectiveness. Over the decades, the product earned a reputation for its durability and effectiveness in cleaning wide dental spaces.

In recent years, the brand underwent a significant shift in ownership. Previously a cornerstone of Johnson & Johnson’s oral care portfolio, the brand was acquired by Dr. Fresh LLC (now part of High Ridge Brands). However, in the current market landscape leading into 2026, the brand is managed under the umbrella of LG Household & Health Care (LG H&H), which acquired the REACH brand rights in North America and other major territories to expand its global personal care footprint. Manufacturing is typically centralized in Brazil, where large-scale oral care production facilities serve the global market.