Helaes Pindakaas met stukjes pinda

Helaes is a private label brand specifically developed for the Dutch supermarket chain Dirk (Dirk van den Broek) and Dekamarkt. The name is a playful take on the Dutch expression 'Helaas pindakaas' (Too bad, peanut butter), used when something is a pity.

The product is manufactured within the Netherlands to meet local consumer preferences for 'pindakaas'. While the peanuts themselves are imported from global sources typical of European peanut butter production (such as Argentina, USA, or China), the processing and packaging are conducted domestically. The brand is managed by Detailresult Groep, the parent company overseeing the retail operations of Dirk and Dekamarkt.