Nowaco Frozen Vegetables Mix

Nowaco is a prominent brand in the Central and Eastern European frozen food market, particularly well-known in the Czech Republic and Slovakia. The product shown is a frozen vegetable mix, a staple of the brand's extensive portfolio which includes frozen fish, vegetables, and ready meals. The barcode prefix '859' indicates registration in the Czech Republic, where the product is typically processed and packaged for the local market, though the raw ingredients are sourced from various agricultural regions across Europe.

The brand Nowaco was originally established in Denmark in 1972 as a trading company specializing in frozen products. Over the decades, it became a market leader in the region. Since 2009, the brand and its regional operations have been part of the Bidcorp group (formerly part of Bidvest). Bidcorp is a major international broadline foodservice organization headquartered in South Africa, which oversees the distribution and production of Nowaco products through its local subsidiary, Bidfood Czech Republic.