Axe Excite bodyspray

Axe (known as Lynx in the United Kingdom, Ireland, Australia, and New Zealand) is a brand of male grooming products owned by the British multinational company Unilever. The brand was first launched in France in 1983 by Fabergé, which was later acquired by Unilever in 1989. Axe Excite is a specific fragrance within their extensive bodyspray line, marketed for its long-lasting scent performance.

While the brand originated in France, manufacturing today occurs in multiple locations worldwide to supply global markets, including major facilities in the United Kingdom and various regional hubs. As of 2026, the brand remains an integral part of Unilever's personal care portfolio, benefiting from the parent company's extensive distribution network and research and development capabilities headquartered in London.