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Graindor is the primary proprietary coffee brand of Colruyt Group, a leading Belgian retail corporation. The brand was established in 1937, marking the beginning of Colruyt's in-house coffee roasting expertise. The Acatenango variant specifically features beans sourced from the volcanic regions of Guatemala, renowned for their smooth profile and balanced acidity.
While the coffee beans are harvested in regions like Central and South America, the final product is processed and roasted in Belgium. Colruyt Group maintains its own roasting facilities, ensuring that the brand remains a staple of Belgian coffee culture. Today, Graindor continues to be owned and distributed by the Colruyt Group across its various retail chains like Colruyt, Okay, and Spar.
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