Elvea Cubetti Italian Herb

Elvea is a long-standing brand specializing in authentic Italian tomato products. Founded in 1885 in Salerno, Italy, by Luigi Vitelli, the brand has built a reputation for using 100% Italian tomatoes harvested at peak ripeness. The 'Cubetti' line featured in the image consists of diced tomatoes seasoned with traditional Italian herbs like basil and oregano.

While the brand has deep Italian roots and sources its raw materials exclusively from the Italian countryside to ensure quality and flavor, its commercial ownership has evolved. Since 2013, the brand has been owned by the Charlier family through their company, Charlier-Brabo Group (CBG). Despite the change in ownership to a Belgian-based group, the manufacturing processes and sourcing remain strictly localized in Italy to preserve the 'Solo Pomodoro Italiano' heritage.