Ajax All Purpose Cleaner Liquid

Ajax All Purpose Cleaner is a household cleaning staple originally developed by the Colgate-Palmolive Company. The brand 'Ajax' was launched in 1947 as a scouring cleanser and has since expanded into a versatile range of liquid surface cleaners used worldwide. In Europe, especially in the Benelux region, it is frequently marketed as 'Allesreiniger' or 'Nettoie-tout'.

Manufacturing for the European market often takes place in major Colgate-Palmolive facilities located in Greece (such as the Piraeus plant) or France. The product is owned by the American multinational Colgate-Palmolive Company, which is headquartered in New York. The brand remains one of the most recognizable names in the global cleaning industry, known for its powerful grease-cutting formulas and variety of floral and fresh scents.