Haust Rijstwafels Zeezout

Haust is a historic Dutch brand established in 1870, originally known for its rusk and bakery products. This specific product, Rijstwafels (Rice Cakes) with Sea Salt, belongs to their range of snack alternatives. The brand was famously associated with the Dutch company Haust, which became part of the larger Continental Bakeries group. Today, Haust continues to operate as a prominent brand within the bakery and snack sector in Western Europe. Manufacturing typically occurs in the Netherlands, leveraging Dutch bakery expertise. Ownership has evolved through corporate acquisitions, with the brand currently sitting under the umbrella of Continental Bakeries, which was acquired by the biscuit and bakery giant Biscuit International in 2021. This transition placed Haust within one of Europe's largest private-label and branded biscuit manufacturers, currently owned by the investment firm Platinum Equity.