Made O'Meter
Discover where a brand or product originates
Royal Club is a classic Dutch brand with a long history, founded in 1939. Known for its tagline as the 'Ultimate Soft Drink for adults', it has specialized in bitter and sophisticated mixers like Tonic Water, Bitter Lemon, and Ginger Ale. The brand's identity is deeply rooted in its 'Royal' status, originally meant to appeal to a more mature and refined palate.
Today, Royal Club is owned and produced by Vrumona, a major Dutch beverage manufacturer. Vrumona itself is a prominent subsidiary of the Dutch brewing giant Heineken N.V. While the brand is quintessentially Dutch and primarily manufactured in the Netherlands (specifically in Bunnik), it is widely distributed throughout the Benelux region and beyond as a premium alternative to other international tonic brands.
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