Galaxus (Online Retailer)

Galaxus is the largest online retailer in Switzerland, functioning as both a direct merchant and a marketplace for third-party sellers. Originally founded as a specialist electronics store under the name Digitec, the company expanded its range to include nearly every consumer category, from home goods to toys, under the Galaxus brand. Due to its dominant market position and community-focused approach—including transparent pricing and active user discussions—it is often referred to as the 'Amazon of Switzerland'.

The brand's ownership reflects the significant influence of the Swiss cooperative sector. In 2012, Migros, Switzerland's largest retail company, acquired a majority stake in Digitec Galaxus AG. This partnership allowed Galaxus to leverage Migros's extensive logistics and financial resources, fueling its international expansion into Germany (2018), Austria (2021), and France (2023). Today, the brand represents a successful fusion of tech-driven retail innovation and traditional Swiss cooperative ownership.