De Traay Biologische Bloemen Honing

De Traay is a prominent Dutch brand specializing in organic honey and bee-related products. Founded in 1977 by beekeeper Wouter Vuijk in Lelystad, Netherlands, the brand established itself as a pioneer in the organic honey market. While the brand is rooted in Dutch beekeeping traditions, its honey is sourced from various carefully selected organic regions worldwide to ensure a diverse range of floral notes and high quality.

The company operates with a strong focus on biodiversity and sustainable beekeeping practices. In late 2021, De Traay was acquired by the French company Famille Michaud Apiculteurs, a global leader in the honey sector. This acquisition allows De Traay to leverage international distribution networks while maintaining its commitment to organic standards and its local heritage in the Netherlands.