CoolBest Pulp Free Orange juice

CoolBest is a flagship brand in the Benelux chilled juice market, known for its "keep it cool" philosophy. The brand was pioneered by Riedel, a company with deep roots in Dutch beverage history. CoolBest specifically focuses on juices that are kept chilled from the moment of picking/pressing until they reach the consumer's glass, aiming to maintain optimal flavor and vitamin content.

Today, the brand is owned by Riedel B.V., which was previously a subsidiary of the dairy giant FrieslandCampina. In 2017, Riedel was acquired by the investment firm Standard Investment. The production primarily takes place in Ede, Netherlands, where Riedel operates its specialized facilities for fruit processing and packaging, ensuring that the brand remains a local Dutch household name while sourcing fruit globally.