Boni Selection Strawberry Jam

Boni Selection is a private label brand belonging to the Colruyt Group, a leading Belgian retail corporation. The brand was created as a unified house brand to replace several smaller private labels, offering a wide range of food and non-food products with a focus on value and quality. This specific strawberry jam (Aardbeien/Fraise) is part of their selection featuring 61% fruit content. Most Boni products are manufactured in Belgium or neighboring European countries to supply their extensive network of supermarkets including Colruyt, OKay, and Spar. The brand remains entirely under the ownership of the Colruyt Group, which is headquartered in Halle, Belgium.