Y's Style Curl Cream

Y's Style Curl Cream is a specialized hair styling product designed to enhance and define natural curls while providing bounce. The brand, Y's Style, is part of the private label portfolio of the Dutch drugstore chain Kruidvat. This specific line is developed to provide professional-grade hair care results at accessible retail prices.

The product is primarily manufactured in the Netherlands, aligning with the supply chain of its parent company. As a Kruidvat-exclusive brand, it is deeply rooted in the Dutch market, though it is also available in Belgium where Kruidvat maintains a strong presence. The ultimate ownership lies with the Hong Kong-based multinational AS Watson Group, which acquired Kruidvat as part of the Superdrug/Kruidvat merger in 2002.