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Discover where a brand or product originates

Napoleon Sanguinello candies

ownerWolf Steel Ltd. (Canada)
originCanada
manufacturedBelgium

Napoleon is a historic Belgian confectionery brand famous for its hard-boiled candies with a surprising sour powder center. The brand's origin dates back to 1912 in Antwerp, when a local baker named Louis Janssen created the unique sweet. He named it after the French emperor Napoleon Bonaparte, supposedly as a humorous response to a competitor who had named a candy after Caesar.

While the brand is deeply rooted in Belgian tradition, it has grown into an international favorite. The production is primarily centered in Schelle, Belgium, maintaining the original craftsmanship and secret recipe for the fizzy core. Today, the brand is part of a larger confectionery portfolio, ensuring its availability across Europe and beyond while keeping its heritage as a quintessential Belgian treat.

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