Milky Way chocolate bar

Milky Way is a world-renowned chocolate bar brand known for its signature malted milk nougat topped with caramel and coated in milk chocolate. Interestingly, the product differs significantly between markets: the American version is similar to the European Mars bar, while the European version is a lighter, fluffier snack without the caramel layer.

Originally created by Frank C. Mars in 1923, the brand is one of the pillars of the Mars, Incorporated candy empire. Manufacturing currently takes place in several facilities globally to serve different regional markets. As of 2026, the brand remains under the private ownership of the Mars family, making it part of one of the largest food and pet care conglomerates in the world.