Hero Strawberry Jam

The product shown is a jar of Hero Aardbeien vruchtenbeleg (Strawberry fruit spread). Hero is a brand with deep historical roots, originally founded in Lenzburg, Switzerland, in 1886. The brand is famously named after the initials of its founders, Henckell and Roth.

Historically, the Dutch branch of Hero has been a significant part of the company's identity, with major production facilities located in Breda for over a century. Although production for certain lines has shifted globally, the Dutch market's fruit spreads are traditionally produced in The Netherlands or across European facilities belonging to the Hero Group. Today, the Hero Group remains a privately owned international food company headquartered in Switzerland, focusing on healthy snacks, baby food, and fruit-based products.