Ethique shampoo and conditioner bars

Ethique is a pioneering beauty brand that gained global recognition for its commitment to plastic-free packaging and regenerative business practices. Founded in 2012 by Brianne West in her kitchen in Christchurch, the brand was born out of a desire to eliminate the waste associated with traditional liquid beauty products. By concentrating ingredients into solid bars, Ethique eliminates the need for plastic bottles and significantly reduces water consumption during the production process.

The products are primarily manufactured in New Zealand, adhering to strict ethical sourcing and sustainable manufacturing standards. The brand became a certified B Corp early in its journey, reinforcing its dedication to social and environmental transparency. In 2020, Ethique received significant investment from BGH Capital, which helped scale its distribution globally while maintaining its mission-driven core. Today, Ethique remains a leader in the zero-waste movement, offering a wide range of hair, face, and body care products that are vegan, cruelty-free, and palm oil-free.