Max Factor Makeup & Cosmetics

Max Factor is a name synonymous with the glamour of old Hollywood. Founded in early 20th-century Los Angeles by a visionary polish-American makeup artist of the same name, the brand revolutionized the beauty industry by coining the term 'makeup' and developing products like the Pan-Cake foundation specifically for the screen. Today, it remains a leader in the global beauty market, reaching consumers in almost every corner of the world.

While the brand's roots are firmly planted in the Golden Age of cinema, it has transitioned through several major corporate owners. Following a tenure with Procter & Gamble, the brand was acquired by Coty Inc. in 2016. Currently, Max Factor is produced across a global supply chain to meet international demand, with manufacturing facilities located in regions including Europe and North America to ensure consistent quality across its vast portfolio of foundations, mascaras, and lipsticks.