De Tuinen personal care products

De Tuinen is a heritage brand from the Netherlands that specializes in natural personal care, health supplements, and organic products. Originally founded as a Dutch health store chain, it became a staple in the local market for consumers seeking natural alternatives for skincare and wellness. The brand is known for its own-label products including essential oils, natural soaps, and specialized creams.

In 2003, the retail chain and its associated brand were acquired by the UK-based health giant Holland & Barrett. Following this acquisition, the physical stores were eventually rebranded to Holland & Barrett to align with the global corporate identity, but the 'De Tuinen' name remains a recognized trademark and product line within their portfolio. The ultimate owner is the investment firm LetterOne, which manages a diverse global portfolio from its headquarters in Luxembourg. Manufacturing is predominantly centered in Europe to serve the Dutch and neighboring markets.