Fairy Original washing-up liquid

Fairy is one of the most recognizable brands of dishwashing liquid in the world. Originally launched in the United Kingdom in 1950, it quickly became a household staples thanks to its iconic branding, featuring the 'Fairy Baby' which debuted in early advertising campaigns to represent the product's gentleness on hands.

While the brand has British roots, it is today a global powerhouse owned by the American multinational consumer goods corporation Procter & Gamble (P&G). Manufacturing occurs in several strategic locations worldwide to serve different regional markets. In Europe, a significant portion of Fairy production is handled at P&G's high-capacity facilities, notably in the Czech Republic and the United Kingdom, ensuring a wide distribution network across the continent.