SAM Hazelnootpasta

SAM Hazelnootpasta is a budget-friendly hazelnut and cocoa spread primarily sold in the Netherlands through the discount retailer ALDI. The SAM brand (an acronym for 'Scherp Aan de Maat') is a private-label brand developed by ALDI to offer essentials at competitive prices. Originally established as a local brand for ALDI Nord's operations in the Benelux region, it has become a staple for Dutch consumers looking for everyday sandwich fillings.

The product is manufactured across various production facilities in Europe, often leveraging large-scale dairy and confectionery producers that specialize in private-label goods. While the brand was born in Germany as part of the ALDI Nord group's expansion, the 'SAM' specifically targets the Dutch and Belgian markets. Today, the brand remains under the ultimate ownership of the Albrecht family through the ALDI Nord Group.