Yum Asia Tsuki Rice Cooker

Yum Asia is a specialized kitchen appliance brand that rose to prominence as the first distributor of Zojirushi rice cookers in the United Kingdom and Europe. After years of expertise in the industry, the company developed its own proprietary line of premium rice cookers, including the 'Tsuki' model, which features advanced IH (Induction Heating) technology and a handmade ceramic inner bowl.

While the brand's design and engineering oversight take place in the United Kingdom, the manufacturing of the physical units occurs in China. This allows the brand to combine high-end technology—such as 'Fuzzy Logic' and ceramic materials—with efficient production scales. The brand remains privately owned by its original founders, maintaining its focus on the European and global high-end appliance markets.