Ajax cleaner

Ajax is one of the most recognized names in the household cleaning industry. The brand was originally launched in 1947 by the Colgate-Palmolive Company as a powdered cleanser. It gained immense popularity through its 'Stronger than dirt' advertising campaign, referencing the mythological Greek hero Ajax.

Today, the Ajax brand encompasses a wide variety of cleaning agents, including dish soaps, laundry detergents, and multi-surface sprays. While the brand originated in the United States, its manufacturing footprint is global, with production facilities located in North America, South America, Europe, and Asia to serve various regional markets.

Ownership of the Ajax brand is split globally. In North America, the Caribbean, and much of Asia, it remains a flagship brand of the Colgate-Palmolive Company. However, in most European markets and Australia, the laundry detergent rights were sold to companies like Phoenix Brands or Unilever, though Colgate-Palmolive still retains the brand for household cleaners in many of these territories.