Honig Bakplaat Mix Aardappel, Boontjes & Gehaktballetjes

Honig is a classic Dutch brand founded in 1867 by Klaas Honig in Koog aan de Zaan. Originally focusing on starch and flour, it evolved into one of the most recognizable food brands in the Netherlands, famous for its soups, pastes, and meal mixes like the tray-bake (bakplaat) kit shown here.

Today, the brand is part of the global food empire of The Kraft Heinz Company. While the brand remains deeply rooted in Dutch culinary tradition, its corporate ownership is American. Production primarily takes place at facilities in the Netherlands, specifically in Oosterhout, ensuring local supply for the Benelux market.