Tingly Ted's Xtra Tingly Sauce

Tingly Ted’s is a brand of hot sauce launched in early 2023, co-created by the world-renowned British singer-songwriter Ed Sheeran alongside a team of expert sauce makers. The name of the brand is inspired by Ed's childhood nickname, Ted. The product line was born from Sheeran's desire to create the 'ketchup of hot sauces'—a versatile condiment that pairs well with almost any meal and provides a balanced heat rather than an overpowering spice.

While the brand project was spearheaded by Ed Sheeran as a personal passion project, the manufacturing and logistical operations are handled by the Kraft Heinz Company. The products are primarily manufactured in Poland to supply the European and international markets. The brand is managed under the Kraft Heinz umbrella, leveraging their global distribution network to make the product available in supermarkets worldwide. Today, Tingly Ted's continues to grow as a trendy addition to the global condiment market, backed by both celebrity influence and major corporate infrastructure.